First Article with Demand Studios

It’s been a month since I signed up with Demand Studios. This week I decided I’d better do something about it.

The search for assignments is actually quite hard, and the amount of documentation that details the style, content, level of research, referencing system etc is staggering.

Whilst I haven’t been actively writing for Demand Studios since signing up, I have been dipping into the various style guides and reading the forums – and thinking this is waaay too much work for what they’re offering.

Anyone who tells you it’s a piece of cake, or even a scam, hasn’t been there. Yes, once you know how it probably is easy. But so is everything when you’ve learned it. The Demand Studios learning curve is quite steep.

But I lost a relatively lucrative gig this month. So, here we go. I always said Demand would be more of a standby than a main earner. I just didn’t expect to need the standby this soon.

The Search for Assignments

Back to the search for assignments. When you first start out with Demand Studios you’re allowed to claim a maximum of 3 titles. You have to get those approved before you’re allowed any more. Once you pass the magic 3 acceptances mark you can maintain a rolling total of 10 titles.

You’re presented with literally hundreds of article titles on just about every topic under the sun. And yet I couldn’t find a single one that appealed to me. I gave up the first search thinking this just wasn’t for me.

But I’m nothing if not persistent, so I went back again, and this time tried searching a little bit more intelligently. There’s a filter box where you can enter specific keywords for the subject you’d like to write about.

An Unwise Choice

I like animals. I’ve written about dogs before (http://www.dogtrainingguidance.com) so I thought I’d see if that threw anything my way and started searching for animal-based titles.

I actually ended up myself quite a task. I found a title that involved raccoons and how they mark their territory. Okay. I can do that, thinks I.

Ha! Do I know anything about Raccoons? Nope. Did I set myself up for a load of reasearch? Yep. Are Raccoons triksy little beasts that change behaviour depending on their geographical location? Yep. Does that make documenting their habits in 500 words harder? Too right.

The article took over three hours to write. Very bad on Demand Studios pay.

On the upside, it was accepted straight away which surprised me no end. I was sure I’d have a rewrite call.

Lesson learned. Choose titles that I know at least something about. 2 to get then I get to the magic 10.

PS – I managed to get my first article accepted immediately, but it took me 3 rewrites before they liked my Bio because I wasn’t presenting it just exactly as they liked. And even now, when it’s been accepted, they’ve changed what I wrote. They maybe should have written it themselves in the first place.

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Writing with Demand Studios

I’ve decided to give writing with Demand Studios a try, and I’ll log here how it goes and whether it turns out to be worth the effort or not.

First Impressions

Having got through the application process, which took about four days and involved submitting my resume along with a writing sample, I was required to fill in my profile/bio and submit tax information before I could claim any assignments. Fair enough. I’ve read a lot from people who object to giving tax information online (understandably), but as I’m writing from the UK all this meant for me was to give them my contact details and declare I was outside the USA. Nothing scary there.

The attractive thing about writing with Demand Studios is that it’s always there, with writing assignments on tap when other work is a bit scarce.

The pay’s not great, but if you’ve spent any time browsing the writing gig boards and become depressed over the number of $2 jobs, then $15 at Demand Studios suddenly doesn’t seem so bad. At today’s conversion rate it’s somewhere around the £9.80 mark for 400 – 500 words.

It’s definitely not a way to get rich through writing, but it is (possibly) a way to find ongoing motivation to write that has a tangible reward with twice weekly pay days through PayPal.

There are a lot of assignments.

I can’t claim any before filling in the resume/bio bit, but I could glance through what was available. It’s a real mixed bag, with some titles making no sense whatsoever. I can see finding titles to claim could become a big time drain – and if writing with Demand Studios is going to pay then time is of the essence.

I’m putting a strict time limit of one hour on each assignment I take on, and that has to include the research, gathering of resources and sources where needed, and the writing. My practised ability to freewrite will pay dividends here.

Guidance for New Demand Studios Writers

Of this there is a ton. Everything from style sheets to finished, approved articles. It’s all in the resource centre. Whereas some people like to dive right in and get writing, I’m in the camp that likes to have a good read around what’s expected of me. Yep, I always read instruction manuals before I press buttons on new gadgets, and yep, I drive the family mad.

So I approached writing with Demand Studios in the same fashion, and I’m reading everything, including forum postings on the newbie board so I can get an idea of what other new Demand Studios writers have struggled with.

I advise any other new writers to do the same. The forum community seems friendly, helpful and knowledgeable.

As each submitted assignment has to go through an editing process, most new writers worry that they won’t pass, or that they’ll be fired for getting rejections. Or they fret over why something was rejected and whether or not a rewrite is worth the time. The more experienced writers provide a steadying, reassuring voice and I’ve yet to come across any patronising voices – the biggest turn off for newcomers who want to ask questions.

It’s early days for me, having not even claimed my first assignment yet, so I have no idea how it’ll turn out.

The thing is to make it work for me rather than the other way round. The articles/assignments aren’t rocket science, but I can already see that the format and research could make writing with Demand Studios time consuming if I don’t choose titles carefully.

Off to find one then. As a newbie, I have a maximum of three, which I need to write and get approved. After that I can maintain a queue of ten.

I’ll let you know how it goes.

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Rewriting And The Importance of Words

In his blog, David Hewson talks here about how changing one word when rewriting can make a huge difference to the atmosphere and ‘punch’ of a scene. The word in question is ‘piss’ and two examples are given – one with it, and the rewrite without it. The rewrite is, to my mind, definitely stronger.

It’s just one little word, but whether it’s in the sentence or not makes a huge difference to the reading experience. Less is definitely more in this case.

With the word, the focus of attention falls directly on the word itself and detracts from everything else that is equally important in building up the whole scene. The rotten fruit, the rubbish, the abandoned plastic – they matter too, but somehow they’re  overshadowed and sidelined when the word ‘piss’ is included at the end.

During rewriting and redrafting the offending word is removed. Without the word, the scene is allowed to hang in the reader’s mind as a whole. We most certainly understand what the overriding stench is, but it’s allowed to permeate the other dereliction, not obliterate it.

Words matter. Even little ones.

Skilful editing and rewriting comes from knowing what to take out and what to leave in and is arguably the hardest thing in the writing process.

I find the best way of discovering what needs to come out is to get some distance between my muse and my writing. When a piece has been allowed to ‘rest’ for a while, your mind is more willing to accept that not every word is perfectly placed. You’re more able to read your words as a reader rather than a writer, and making that distinction is important because readers primarily want involvement in the story, immersion in the atmosphere, empathy with the characters, and anticipation along with recognition of peril.

All this happens very quickly when reading. It also happens on a subconscious level. The above elements are either there or they’re not, and if any of them are missing the story will fail one level or another. Depending on the strength of the others, you’ll either lose the reader completely or they’ll carry on reading with reservations. But some of the trust in the unspoken reader/writer contract will be lost.

Trust goes full circle back to the rewriting process. You have to learn to trust your own writerly instincts. When you’re reading back through a piece, if something jars with you, it’ll jar with readers too. Don’t be tempted to gloss over it because of the hard work involved with figuring out what’s wrong and what it needs to make it right. Don’t be tempted to think that just because it’s only one word, or sentence, or paragraph or page it won’t matter.

It will, and does, matter. Every word matters, individually and collectively.

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The Freewriting Process

eBook Write Out LoudIt’s a few years since I brought out my eBook, Write Out Loud, on freewriting, and people ask me if I still write that way? Am I still freewriting? Hmmmm, do ducks still swim?

Of course I am. I don’t know how to write any other way.

The thing is, when you start a writing project you have to begin somewhere and freewriting is a great way to find that somewhere. The first word has to go down, followed by the second to make up the sentence. You may have a rough idea of what you want to say in the body of the piece, or you may have no idea where you’re going when you first start, but where ever it is, a start must be made. Getting those first words is even more pressing when you’re on a deadline.

If I’m writing nonfiction, I might start with research and let that suggest a few angles. For instance, I was recently asked to write a short piece on home insurance. What do I know about home insurance? Being ‘between homes’ I don’t even have insurance at the moment.

But this was a general interest piece for an estate agency (real estate) website. I didn’t have to consult experts, mention particular brands or focus on any one aspect of the subject. I just had to write an SEO article around the general subject.

I started with research and went to one of my favourite hunting grounds, the BBC News website. At this point I had no idea what I was going to write. I only knew I had to write something. I’d said I’d do it. I had a deadline. Between now and then an article on the given subject had to come out of my keyboard.

When I’m writing nonfiction I need a starting place before freewriting can work its magic. Freewriting prompts are great for fiction, but I find not so great for nonfiction at the beginning. On the BBC website I found my starting place within minutes, and a few minutes later, having scanned a couple of articles on the subject, I had enough knowledge to fire up Scrivener and begin freewriting.

I don’t fret about structure at this stage. I have a little corner of my mind on the clock – I’m on deadline remember – and if this writing is going to be profitable to me I can’t afford to tinker and angst over word choice. I trust my freewriting muse to deliver to goods, and with my general subject in mind I just start writing.

And from that point on I let it go where it wants. All the time I’m subconsciously giving it a little direction because the research I’ve just done is fresh in my mind. My muse has plenty of fodder to draw on.

One paragraph in and I’m rolling. A structure of sorts begins to suggest itself and I let it run. What I don’t do is make alternative suggestions to my muse, or worry about whether it’s be the best structure. It’s a structure. That’s all I need. Let it grow and see what happens.

What happens is this. The more I trust my freewriting muse the more it delivers to me. Words are there when I need them. Sometimes the best words don’t pop up until the last minute, and that’s okay too. It’s the popping up that counts, not the moment when they do so.

Having been given a great ending line, right at the point when I hit my given wordcount, I stop writing. Close Scrivener. Shut the laptop. Go and have coffee.

My first draft of the article is in the bag and what I need now is a little distance from it. When I come back, which might be an hour or so later, or given the lead time it might even be a day or so later, I read it with a fresh eye. 9 times out of 10 I’m happy with what I got and don’t need to do more than tighten, correct typos, check for SEO (which Scrivener is great for – see here) and alter accordingly.

For the article in question, my great line at the end was actually a lousy place to end. It was too sudden, had no element of conclusion and left the reader hanging. Not good.

I sort of knew this as I was writing, but because I was freewriting, and this is what you do when you’re freewriting, it had to go down. Always remember, freewriting is first draft stuff. A fast way of getting the ideas down and controlling the internal editor.

When I went back after my break, I realised my rotten ending made a perfect beginning.

It was a couple of minutes work to shift that ending up to the start and rejig the transitions so it read smoothly. A little editing in the body reduced my word count, and having done that tidying up I was more able to see the finished structure and add an ending that rounded off and provided a proper conclusion.

I could have sat for a couple of hours at the start, fighting with myself to find the perfect beginning. I could have refused to start until I had the structure planned out and the ending firmly in mind.

From experience I know this way of writing doesn’t work for me.

I found my perfect beginning only after I’d almost finished. What became the opening sentence of my article was actually the last one I wrote.

In freewriting this happens time and time again. It’s a process you have to learn to trust, and you can only learn to trust it if you try it out for yourself.

I’m not saying freewriting like this works for everyone. We all do things a little differently from each other. But it works often enough, for enough people, that if you haven’t tried it yet, you maybe should.

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Scrivener and SEO

scrivener logogI spend quite a lot of my writing time providing web content for various clients. This involves writing for SEO (search engine optimisation) purposes, which means, amongst other things, you need to weave keywords or phrases seamlessly into the text. The idea is that both search engines and humans will find meaning in the words.

Whilst I’ve found Scrivener invaluable over the last few months I’ve been using it for both fiction and articles, I’ve only just realised what a help it is when it comes to SEO.

Scrivener is the most magical of writing apps. I can’t imagine how I used to keep things organised before I found it.

For nonfiction writing, it’s just so easy to keep everything together, labelled either by subject area or client, and in the corkboard view I can see at a glance the content of each separate piece. A big help when you’re trying not to repeat yourself!

But back to SEO and how it helps with that. The key trick is in repeating the words and phrases you want the search engine to focus on. Not so much that it sounds silly, but just enough to throw a definite spotlight on the subject matter.

Scrivener has a neat little trick up it’s sleeve that helps with this.

scrivener screen shot

Under View/Statistics/Text Statistics (or ^⌥⌘S) there’s an option for Word Frequency. Clicking on it reveals all the words in the document along with how many times that word’s been used. What this means is that if you’re after a word density of, say, 5%, and your document is 500 words long, you need a word frequency of 5 alongside your target word. Any less than that and you know you need to go back and add some stealthy repetitions in. Any more than that, and providing it still doesn’t sound like it was intended for four-year-olds learning to read, and you’re onto a winner.

Ideally you want the keywords to be evenly spaced all through the body of the article. It’s no good at all repeating your SEO targeted word/phrase ten times in the first paragraph then leaving it out of the rest.

Scrivener helps here too, via its search facility.

In the little search box at the top of the screen, just type in the word you want it to look for, and it will highlight every instance of that word in the document. You can see at a glance where the targeted words appear and through this visual pattern you’ll immediately see if you’ve got the spacing about right.

Of course, with short 500 word blog posts, the search option is enough to show me my word density. Where the text statistics score over a simple search is in the added information it gives me. For example, in this article I’m mostly targeting the words Scrivener and SEO, but in text statistics/word frequency I can quickly see if I’ve inadvertently targeted other words too. Search engines are pretty clever, but they’re not clever enough to deduce intended meaning from accidental meaning. So if I’ve got the same number of repetitions of a different word the search engine might lay the emphasis on that instead and return a search result I didn’t intend.

Clever Scrivener.

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